One of Wripple’s clients, a global airlines company, is looking for an experienced Senior Manager of Social Intelligence to join their team temporarily, covering a maternity leave backfill. This role is responsible for overseeing the social intelligence strategy, managing a team of two direct reports, and driving actionable insights that support the brand’s marketing, social, and customer engagement efforts. This position will also oversee social analytics, with a particular focus on social sentiment analysis, integrated marketing measurement, and leading the department’s social crisis response. This is a strategic leadership role requiring expertise in social media analytics, cross-channel measurement, and crisis management. You lead our efforts to harness social data, deliver insights that drive business growth, and ensure smooth continuity in social intelligence operations during the backfill period.
This is a backfill maternity leave position for 40 hours/week contract from March-September, 2025. This resource must be located in the ATLANTA Metro area and open to hybrid onsite (1-2 days/week).
Responsibilities
- Social Intelligence Leadership: Lead a talented social intelligence team, balancing the importance for social-first strategies and ensuring that social data and insights are integrated into overall marketing strategies and reporting outputs to drive alignment with department goals
- Social Listening Architecture & Measurement Framework: Continue to build and refine a scalable social listening architecture and measurement framework that meets the evolving needs of the department. Develop methodologies that align social intelligence with the broader marketing ecosystem, ensuring robust cross-channel visibility and enabling comprehensive performance evaluation
- Integrated Marketing Measurement: Collaborate with Senior Manager of Marketing Performance to deliver cross-channel marketing measurement frameworks, ensuring that social media data is seamlessly integrated with other analytics to provide a comprehensive view of campaign performance
- Social Sentiment & Trend Analysis: Lead efforts to deeply analyze social sentiment, highlighting key trends, audience perceptions, and continuously improve sentiment accuracy. Use sentiment insights to inform campaign strategies and brand health.
- Social Crisis Response Leadership: Serve as the primary lead for social crisis response, directing the team in identifying potential brand risks and leading social reporting efforts during moments of crisis. Collaborate with Global Communications and frontline teams to ensure timely response, accurate social monitoring, and holistic reporting
- Performance Analysis & Reporting: Define KPIs, benchmarks, and success metrics that support data-driven decision-making. Direct the creation of dashboards and reporting structures that clearly communicate social and integrated marketing performance to leadership
- Social Content Reporting & Insights: Manage and support reporting for social content performance to ensure alignment with overall marketing metrics. Deliver actionable insights that drive content optimization and enhance engagement across social channels
- Team Management: Directly supervise two Social Intelligence Specialists, providing mentorship and ensuring continuity and high performance across all social intelligence functions
- Cross-Functional Collaboration: Collaborate closely with key marketing, global communications and enterprise teams to embed social insights into decision-making processes, supporting cross-departmental alignment and agility
- Tool Management & Data Integration: Manage social listening and analytics tools, ensuring they support evolving data infrastructure needs. Work with IT and marketing data teams to integrate social data into enterprise analytics systems
- Continuity & Knowledge Transfer: Ensure continuity of critical social intelligence functions, facilitating a smooth transition back to the returning senior manager at the conclusion of the backfill period
Qualifications
• 8+ years in social media analytics or a related analytics role, with at least 3-5 years in a senior or manager-level role leading social or analytics teams. Experience supporting a Fortune 500 consumer brand or agency partner is a plus
• Proficiency in social analytics tools (Sprinklr, NetBase Quid and TalkWalker preferred).
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Proven success in team management, with an emphasis on coaching, performance management, and cross-functional leadership
• Proven project management skills and an ability to thrive in a fast-paced, dynamic environment
• Impeccable written and verbal communication skills with a keen eye for detail
• Ability to move seamlessly between big strategic thinking and tactical execution and juggle challenging priorities
• Strategic, solutions-oriented approach and ease working collaboratively across teams
• Diplomacy, positivity, keen problem-solving, strong team orientation and relationship-building skills; predisposition to seek and integrate diverse viewpoints
• Ability to work in office a minimum of 1-2 days per week
ABOUT WRIPPLE:
Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.
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